Five Game Changing Resources
Today’s ONE BURNING QUESTION is not a question at all BUT is super valuable, nonetheless. Find the best resources that made an impact on my business this past quarter.
Listen to the episode here:
This week marks the end of my quarter and I want to share the best tips, short-cuts, tools, resources and more that helped me in my business.
I want to share one of my favorite tools with you – I love this tool so much because you can do some crazy creative things with your pictures. Have you ever heard of Lunapic? I hope you try it because it’s so much fun to see what you can do with these pictures. For example, I found a picture that I loved, but it didn’t fit with my branding, so I uploaded the ampersand and added the lego effect and the colored pencil effect (see inset).
You can also add tons of other effects like cartoon, the Warhol effect, kaleidoscope, and more. One time, I wanted to change the color scheme of a picture I took to
include my branding colors. Yep, I did it with Lunapic. There are endless possibilities to change the effects, add art, or animation. You can easily remove background or save a jpg as a png.
I’ll drop the link in the show notes and nope, it’s not an affiliate link so click away.
One of the biggest pieces of feedback I got in my last workshop was to make the pdf a fillable document. It didn’t take long for me to find PDFEscape.
This is one of the easiest tools I’ve found to turn any pdf document into a fillable document. A few clicks and you’re done. You can easily add paragraphs or check boxes.
First you’ll choose whether you want to work online or through your Windows platform. Then you’ll select whether you want to upload a document or create one right in their tool.
I create cool documents in Canva and then upload them to be fillable.
Once your document is loaded, you choose Form Field and then select the element you want. You can choose from Text Box, Radial Button, Paragraph, List,
Tips & Tricks
Find the top three hashtags for your branding, then go through and comment on at least one post using that hashtag. How often you do that is up to you.
Write enough for the “see more” to come up. When someone clicks on the see more, that counts as engagement.
Did you know that non-photo and non-meme posts perform better than those with pictures and memes?
Want to find out more? Follow my friend, Louise Brogan.
Marketing & Sales
Entrepreneur extraordinaire Pat Flynn uses an approach called OREO when building out messaging for courses and other services. One of the “O’s” is, in summary, to fight the objections before they happen.
I think it goes without saying that when we are marketing our product, people will have objections purchases. But if we haven’t taken the time to think through each of those objections and how our products or services can uniquely solve their problems or lead them to find ways to resolve it on their own, we are missing out on the opportunity to serve and land clients.
It’s so easy to think, “I know what all the objections are…there’s nothing new in the world,” right? But I’m here to tell you, when Pat challenged us to document two or three objections and respond to them, and I dedicated time to this exercise, I actually came up with ten. Instead of two or three ways to engage with potential clients, I now how ten ways to engage.
If you’ve never followed Pat Flynn, I would love for you to check him out. Not only is he wildly successful, but he is the epitome of authentic before everyone started cringing at the word. I’ll put a link in the show notes for you.
The Coaching Habit by Michael Bungay Stanier is amazing. You can read it in a day and walk away ready to tackle a difficult conversation with diplomacy, tact, and most importantly, helpfulness. One of the best resources on my list!
The book is written for anyone who wants to lead discussion and help provide a framework for the person you are coaching to answer their questions for themselves.
It’s called The Coaching Habit and not The Consulting Habit for a reason. The author wants you to “tame your advice monster,” and in fact is his handle for social media.
Michael gives you 7 questions to ask your clients (or kids or boss) that will, in his words, guide you to ‘say less, ask more & change the way you lead forever.’
Clever and fun, I highly recommend you add this book to your TBR pile, and revisit its key points before potentially contentious coaching conversations.
Family Life – The Command Center
Have you tried to concentrate on a project or a phone call only to have your dear ones ask, “what’s for dinner?”
Or your hubs peeks around the corner and asks, “who’s turn is it to pick up the kids from practice?”
Because so many of us are in close quarters much of the day as we work from home, I love the idea of the command center – a small space in your home that details everything you want your family to know about in the day or week.
“What’s for dinner?” Look at the command center. “
“Honey, can you add shampoo to the grocery list?” “Babe, it’s hanging on the command center.”
The command center is not a conversation avoider, rather it organizes the task-related conversations leaving room for more important and meaningful conversations.
Plus, there are so many ways to organize a command center and the abundance of great blogs, pins, and articles will give you a creative start.
You can make them as simple as a whiteboard or decorate a pinboard with categories and such. Add post it notes, colored pens, magnets, and other tools to help you organize. This is the one-stop location for all the resources your family needs.
You can add a shelf below it and put a hook for your keys, a basket for in and out paperwork, and rip off sheets for your chore charts. The ideas are limitless, but I promise it will be one of the most inexpensive ways to keep tons of things organized.
If YOU have a one burning question you would like answered on the podcast, email me at firstname.lastname@example.org and it might just get on a future episode of THE ONE BURNING QUESTION.
What resources would you add to this list? What made an impact on your business?
Thank you so much for being here! Visit vimandvigor.biz to catch up on ways we can work together and don’t forget to sign up for my extensive CEO Day Planner, free when you sign up for my newsletter!
Until next time, I’m here for you!